How many times have you heard you need to invest in SEO? 10, 20, or 50 times? There’s a reason why it’s being pushed so much. Search engines like Google serve millions of users per day looking for answers to their questions and for solutions to their problems. If users cannot see you on search engine results, they most likely won’t engage with your brand. SEO techniques help your website rank higher in organic search results, increasing your website’s visibility and traffic.
How well do you know your audience? If your answer is a little or not well at all, you’re probably not creating the kind of content that engages and speaks to them. A detailed buyer persona is a representation of your ideal customer while the buyer’s journey maps out their purchasing process. Together, they outline your audience’s concerns, goals, and needs, and help you create the right content for every customer contact point. Let’s learn how to create them: A Detailed Buye
Brand storytelling is all the rage and for good reasons. Stories are powerful tools for building trusting relationships which are at the heart and soul of any business. A compelling brand story allows you to engage and connect with your audience by giving them a complete picture of who you are and what value you provide; how you ease their troubles and meet their needs. Every brand has a story to tell. The challenge is communicating that story in a way that attracts and reson
“Content is King” – It’s one of the most popular marketing trends of 2016 and found wherever you look online. But if content is king, then quality is queen. Quality content establishes you as a thought-leader in your industry, increases site traffic and ultimately drives more conversions. Producing low-grade content will hurt a company’s reputation and damage its bottom lines. Google’s algorithm detects sub-par content and your website’s SEO ranking will plummet, resulting in
It’s no secret that the face of marketing has drastically changed in recent years. We live in a digital age, where information is free flowing, people are constantly connected and consumers can be found searching on Google, using a streaming service, or updating their numerous social media profiles. And where is this attention stolen from? Former favorite hangouts TV, radio and newspapers. Stop looking at how things were done so far, and start thinking about the best ways to