When it comes to engagement, live video wins hands-down. Live video has a certain allure that pre-recorded content cannot match. It allows you to connect with your audience in real-time, showcase your knowledge, and turn your content into an experience. Combine live video with Facebook, the world’s most powerful social network, and you get a social media magnet that’s bound to draw views and shares. According to Facebook, users comment 10x more and watch Facebook Live videos

In today’s fast-paced digital world there’s one constant that follows consumers on whatever screen they are using - content. However, the way you engage with content on a smartphone is different from how you interact with it on a PC. And with 82% of smartphone users turning to their devices to help them make a purchase decision, it’s crucial to create content that attracts and engages mobile users. Here are a few ways to improve your content’s mobile readability: Break Up Con

In today’s visually focused world, Instagram is the perfect platform for businesses to showcase their brands, express their voice, and connect with consumers. However, with over 5 million brands on Instagram vying for users’ attention, standing out can be a challenge. Here are 7 helpful tips to grow your Instagram followers and boost engagement: Optimize Your Profile Your profile is usually the first thing users see when looking at your Instagram page, so make sure to tell po

How well do you know your audience? If your answer is a little or not well at all, you’re probably not creating the kind of content that engages and speaks to them. A detailed buyer persona is a representation of your ideal customer while the buyer’s journey maps out their purchasing process. Together, they outline your audience’s concerns, goals, and needs, and help you create the right content for every customer contact point. Let’s learn how to create them: A Detailed Buye

So, you’ve written a killer blog article and can’t wait to publish it on your website. Wait! High-quality blogs are not just about great content; many different components contribute to their success. To ensure your blog has all the necessary ingredients it’s crucial to take the time to review it thoroughly.The trouble is, it’s hard to remember every little detail. To help you succeed, we’ve compiled a checklist of essentials to consider before you hit publish. You can also d

Brand storytelling is all the rage and for good reasons. Stories are powerful tools for building trusting relationships which are at the heart and soul of any business. A compelling brand story allows you to engage and connect with your audience by giving them a complete picture of who you are and what value you provide; how you ease their troubles and meet their needs. Every brand has a story to tell. The challenge is communicating that story in a way that attracts and reson

It’s no secret that the face of marketing has drastically changed in recent years. We live in a digital age, where information is free flowing, people are constantly connected and consumers can be found searching on Google, using a streaming service, or updating their numerous social media profiles. And where is this attention stolen from? Former favorite hangouts TV, radio and newspapers. Stop looking at how things were done so far, and start thinking about the best ways to