How many times have you heard you need to invest in SEO? 10, 20, or 50 times? There’s a reason why it’s being pushed so much. Search engines like Google serve millions of users per day looking for answers to their questions and for solutions to their problems. If users cannot see you on search engine results, they most likely won’t engage with your brand. SEO techniques help your website rank higher in organic search results, increasing your website’s visibility and traffic.
Content marketing is one of the most effective marketing strategies available today. According to a report from Demand Metric, content marketing costs 62% less than outbound marketing and generates more than three times as many leads. However, if it’s not done properly you're bound to make mistakes that will disrupt the relationship-building aspect content marketing affords. Here’s a list of some of the most common content mistakes and what you can do about them: You Don’t Ha
In today’s visually focused world, Instagram is the perfect platform for businesses to showcase their brands, express their voice, and connect with consumers. However, with over 5 million brands on Instagram vying for users’ attention, standing out can be a challenge. Here are 7 helpful tips to grow your Instagram followers and boost engagement: Optimize Your Profile Your profile is usually the first thing users see when looking at your Instagram page, so make sure to tell po
With so many different social networks out there, it is almost impossible to manage a strong, meaningful brand presence on all of them. Try to, and your organization will end up having a lot of different pages, with very little valuable content. Yet with 2.3 billion active social media users, it’s clearly understood why 90% of marketers say that social media is important to their businesses. Who wouldn’t want the attention of all these potential clients just hanging around so