How well do you know your audience? If your answer is a little or not well at all, you’re probably not creating the kind of content that engages and speaks to them. A detailed buyer persona is a representation of your ideal customer while the buyer’s journey maps out their purchasing process. Together, they outline your audience’s concerns, goals, and needs, and help you create the right content for every customer contact point. Let’s learn how to create them: A Detailed Buye

With so many different social networks out there, it is almost impossible to manage a strong, meaningful brand presence on all of them. Try to, and your organization will end up having a lot of different pages, with very little valuable content. Yet with 2.3 billion active social media users, it’s clearly understood why 90% of marketers say that social media is important to their businesses. Who wouldn’t want the attention of all these potential clients just hanging around so