Stop Living In The Past, Start Investing In Content
December 5, 2016
It’s no secret that the face of marketing has drastically changed in recent years.
We live in a digital age, where information is free flowing, people are constantly connected and consumers can be found searching on Google, using a streaming service, or updating their numerous social media profiles.
And where is this attention stolen from?
Former favorite hangouts TV, radio and newspapers.
Stop looking at how things were done so far, and start thinking about the best ways to get your audience’s attention TODAY. Identify where your audience is, go there and grab their attention – that’s the essence of content marketing and how you drive results for your business.
So why does everyone keep saying that ‘Content is King’? The answer is right here.
1. It establishes you as a thought leader in your niche
People like businesses that they feel have something valuable to offer them. How do you garner this trust from consumers? By providing information that’s helpful, interesting and specific to your field.
2. It gives SEO a big boost
For most people, the buying journey starts with Google. If you want your brand to be considered, you better make sure it ranks high enough to be seen by a potential client. Relevant, useful content that consumers can read and share will improve your ranking and drive more traffic to your site.
3. Traditional advertising just doesn’t do it anymore
People don’t take kindly to someone trying to sell them something. Instead, they wish to be engaged and entertained. Share something useful and they’ll be willing to listen some more. Gone are the days of billboards and flashy ads. Marketing through content is what draws consumer attention.
4. It builds relationships and consequently increases customer retention
At the end of the day, content will create relationships with your customers and those relationships will lead to sales. Customers will purchase once they feel they can trust you and will stay connected to you as long as you provide value. Maintain that connection with quality content and your customers will be yours for life.
Got other benefits you’d like to share? We’d love to hear them! Leave us your comment below.