SEO, or Search Engine Optimization, is a marketing methodology used to obtain high-ranking levels in search engine results. And if you haven’t heard it before, we’re telling you now; it is crucial for brand visibility, website traffic, and increasing on and offline sales.
Follow these 7 smart tactics to reach SEO success:
1. Do Your Keyword Research
If you don’t know what your audience searches for, you won’t be able to reach them.
Start by making a list of relevant keywords and expand it using research tools like the Moz Keyword Explorer or Google AdWords Keyword Planner. Finish off by researching what your competitors are doing with tools such as Monitor Backlinks.
2. Build Links
Considered the toughest yet most effective SEO tactic, link building is the process of getting external sites to link to your web pages and vice versa. Links help web crawlers calculate a website’s relevancy by reviewing which reliable sites link to it. The more relevant, the higher the ranking. Simply put, if others think your content is valuable, so will Google.
Begin link building by naturally embedding trustworthy and reliable links within your content, like incorporating them into your blog.
For external linking, produce engaging content that’s newsworthy and shareable – for more on that, read on.
3. Create Quality Content
Inferior content decreases website traffic, minimizes authority and increases bounce rates, informing crawlers that your site isn’t relevant.
Quality content increases credibility and encourages readers to stay on the site. It is coherent, engaging and unique. Check out Google’s valuable content guidelines and advice on creating winning content, and consistently publish appealing offers, controversial opinions, and thought-provoking articles.
4. Be Mobile-Friendly
SimilarWeb's State of Mobile Web US 2015 reports that roughly 56 percent of consumer traffic to leading US websites is from mobile devices, making mobile a huge factor in marketing strategies. Google understands the importance of mobile in web browsing and therefore awards mobile-friendly sites with higher rankings.
Ensure your site loads quickly and has straightforward navigation even on the smallest of screens. Follow Moz’s guide to mobile optimization so your site ranks at the top.
5. Measure, Analyze and Measure Some More
Solid metrics provide clarity on what is or isn’t working, and where additional effort is necessary to reach your goals.
Follow multiple metrics to get an accurate picture of your SEO efforts. Key metrics include: ranking, traffic, referral traffic, conversions, and bounce rate. Google Webmaster Tools and Google Analytics are fantastic tools for tracking results.
6. Stay Up-To-Date
SEO is constantly changing. Search engines are improving algorithms to deliver more accurate results, and missing the smallest change can easily land a website on the very last Google page.
Keep abreast of updates by visiting the Google Webmaster Central Blog, following industry news, and actively seeking out information.
7. Be Patient
SEO is an ongoing process and certainly doesn’t produce results overnight. But with perseverance and a solid strategy, online success is achievable.
It is essential to rank well in search engines to increase your visibility and beat the competition. Invest in your SEO strategy and follow these tips so you can dominate search rankings and achieve SEO success.
Tell us your greatest SEO challenge. We’d love to offer you some advice!