Let’s talk business. Nowadays, a blog is integral to any company’s online content marketing strategy. Good quality blog content will lead traffic to your website, raise brand awareness and increase conversion rates. As a business, taking the time to operate a good quality company blog has some valuable benefits.
Here are the top 5 reasons to sit down and start typing:
Blogging is a sure-fire way to get your potential customers’ attention and grow your audience in the process. A business blog keeps things fresh, is an open line of communication for you and your existing customers, and if you make sure to include keywords, potential customers as well.
The more content you post, the more pages are indexed in search engines. So the more you post, the more likely your website will come up in searches.
2. Social Media
As an active social media user, you may think this benefit is arbitrary as your followers are already engaging with you on social. But the reality is that a blog serves as new and original content for your social media posts. It adds a deeper layer, one made of unique and high-quality data – different from the usual, less informative pieces you usually publish.
3. Brand Voice
Customer loyalty is a product of trust, and like all great relationships, trust is built over time. A blog gives your brand a voice, as it’s a platform to communicate its’ true personality and values, without making a sales pitch out of it.
Get your audience involved by sharing office antics or giving them a behind the scenes view of your company’s inner-workings. Make them feel like they are part of the process.
4. Conversion Rates
For good business practice, your blog should answer the burning questions of your target audience. Since your content is intended to help them, preempt your audience’s concerns by addressing them head-on in your blog. This type of content will generate confidence in your brand and in your ability to answer consumer needs.
Functioning as a resource for valuable information not only reflects highly on your brand image but also increases conversion rates. According to Hubspot, “Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI”. In this case, 13 is actually a lucky number.
5. Valuable Discussion
A blog functions as a platform for a two-way conversation with your audience, providing them with a place to comment and give their feedback. You can further the conversation by asking them relevant questions and adjust your marketing strategy according to what you learn.
Consumers are only too eager to help if they know it will benefit their future purchases. Encouraging them to interact not only enhances your content but will turn your brand into an interactive online community.
The benefits of blogging cannot be ignored by businesses. By producing unique, relevant, and informative blog content, you can grow your traffic, build customer loyalty, and increase sales.
Have other benefits to add? Share what your company, and you as a consumer, get out of blogging. We’d love to hear from you.