In today’s fast-paced digital world there’s one constant that follows consumers on whatever screen they are using - content.
However, the way you engage with content on a smartphone is different from how you interact with it on a PC. And with 82% of smartphone users turning to their devices to help them make a purchase decision, it’s crucial to create content that attracts and engages mobile users.
Here are a few ways to improve your content’s mobile readability:
Break Up Content into Readable Chunks
Text takes up more vertical space on mobile screens than on larger desktop screens. So, an innocent five-sentence paragraph on desktop can easily turn into a wall of text on mobile which will repel readers.
Write a series of short paragraphs to keep your users’ attention and make it easy to read.
Check out this great example from entrepreneur and marketer, Neil Patel. He broke up his content into digestible chunks to deliver information quickly and efficiently.
Neil Patel’s Mobile-Friendly Paragraphs
Tighten Your Writing
Successful mobile writing provides the reader with as much on-screen information as possible without requiring the user to swipe or tap.
Write concisely and get rid of any copy or images that don’t add value.
Check out this list of 50 commonly used expressions along with their simpler alternatives to free your writing of wordy phrases and help you write short, to the point sentences.
Write Short Headlines
Headlines are one of the most important aspects of mobile content creation. They are what readers use to determine whether your content is worth their time.
Because mobile screens have such little above-the-fold real estate to work with it’s crucial to write appealing headlines around 6 words long to ensure the entire title is read. Additionally, shorter headlines will minimize scrolling down to the article, making it easier for users to get to the actual content.
A Lengthy Headline Getting Lost Below the Fold
Write perfect titles for mobile using CoSchedule’s headline analyzer which scores your headline’s overall quality and rates its usability.
Use Large Buttons and Fonts
We all know how frustrating it is to have to zoom in to read content and accidentally hit the wrong button.
Maximize your content’s readability by adjusting your font size to 14px for body copy and 22px for headlines. Create touch-friendly CTA buttons by putting them front and center and making them a minimum size of 44px x 44px.
Check out the difference between clothing retailer Next’s small font and button sizes and presentation software Prezi’s large ones. We’re pretty sure we know which one you’ll prefer.
What better way is there to know if content is mobile-friendly than trying it out yourself?
Preview your content on multiple mobile devices to ensure it’s a comfortable reading experience that mobile audiences will engage with.
If your content isn’t optimized for mobile users, you’re likely losing out on traffic and sales. Make these adjustments to your writing and formatting to deliver the perfect mobile content that effectively engages your customers and drives revenue.
What other tips do you have to optimize your content for mobile? Let us know in the comments below!